In a series of articles found on EzineArticles.com, I wrote that just as a house has to have ‘good bones’ to withstand the forces of time and nature, so should our businesses and practices. The two components that make up the good bones of a business/practice are: 1) the Foundation which is created from the right mindset, the right support system and the application of timeless success principles; 2) the Structure which is made up of the right actions that need to be taken for your business.Once your foundation is secure…with a mindset that pushes you past your self-limiting beliefs, coaches and mentors that support and guide you and the ongoing study and application of success principles…it’s time to build and strengthen the structure of your small business or practice by taking action in four ways:1. Define It – Discover Your Uniqueness and Create Your Brand; Create the Platform from Which You’ll Take Your Message Out to the World2. Market It – Identify Your Target Market/Ideal Client; Develop and Sustain a Relationship with Your Target Market/Ideal Client3. Fuel It – Generate Leads; Keep Your Pipeline Full4. Leverage It – Networking and Social Networking; Create Joint Venture Opportunities; Have Products and Services that Create Residual and Leveraged IncomeIn Part One of this series, I’ll examine defining your small business or practice by discovering your uniqueness and creating your brand.Discover Your UniquenessIf I were to ask you what’s unique about your business or practice…what would you say? Chances are you would give some features of your business. Some examples of features would be:
Our hair salon/spa has a team of highly trained experts who keep up to date on the trends.
We have a newsletter that highlights specials and gives hair, skin and makeup tips.
We offer complimentary beverages.
We offer product lines that are industry leaders.
We use a cutting-edge software program that keeps track of the products customers buy, sets appointments for a year in advance and keeps track of client birthdays to send out special promotions for their birthday month.
But what makes your business unique comes from a deeper exploration than these surface appearances. It’s the benefits you offer – not the features – that make you unique. It’s important to dig deep and explore all the benefits that come from doing business with you. Some examples of benefits would be:
Clients leave our salon/spa feeling rejuvenated and confident in their appearance.
Clients always leave feeling valued, appreciated and pampered.
Clients don’t have to spend time researching what the best hair, skin and cosmetic product lines are – we’ve done it for them and have these products available for them to browse and sample in our beautiful surroundings.
Because of the information we regularly provide, clients always stay on top of the trends to keep them looking their most radiant.
Here’s an exercise to try to get you in touch with your uniqueness. List as many benefits you can think of that your customers or clients receive by doing business with you. Think as extravagantly as you can, don’t hold back, and don’t be shy about tooting your own horn.Create Your BrandWhat makes people care about your business is how well you satisfy their wants and how you make them feel in the process. This experience is a fundamental part of creating your brand.What is a brand? First, here’s what it’s not…your logo, your tag line, your identity package (business card, brochure, and letterhead), or your website. It’s not your products or services. It’s not your niche. It’s not your marketing or your advertising. (But your brand should come through in everything you do….in your products, your services, your identity package, your website and in your marketing.)Brand consists of two components…what customers/clients experience when they have contact with your business or practice and how customers/clients feel after they buy or use your products or services. Examine any well-known brands and see if you can identify your experience with them, what your perceptions are and how you feel after doing business with them.Customers respond to integrity and authenticity. It’s up to you to provide the consistent opportunities for them to have this experience and perception of you.Branding is for every business no matter what its size. Having a brand not only gives you a competitive edge, it positions you as a leader. Going through the branding process helps you experience your company on a whole new level. It takes time and thought to delve deeply into discovering your uniqueness and building your brand but you can begin the process by answering the following questions:How do you want clients/customers to feel when they buy from you or use your services?What do you want clients/customers to say about you after they have bought from you or used you services?Now begin to think of ways that you can create this experience for them. This will get you started on the amazing journey of creating your brand.In the next installment in this series, I’ll examine the second component of defining your small business or practice…creating the platform from which you’ll take your message out to the world.

Let’s get right to it. What is branding, exactly? Branding can be simply defined as an image or symbol that represents the essence of a business. But there is so much more to branding than just the definition. It is a marketing tool that, when effectively used, can trigger our senses, emotions, and memories and leave us yearning to go back to the place that evoked us to “think happy thoughts”. Ex: by using the phrase “think happy thoughts” did your mind for a split second think Peter Pan or the power of pixie dust? Branding can be successful as slogans and catchphrases too.So what can branding provide to businesses? The key objective branding provides to any business is value. The value of a brand comes from the recognition and the recognition verifies credibility. The goal of branding is to ensure future business transactions with loyal customers and prospects. Creating an effective and successful brand is collaboration of art and science relying on the fundamentals of psycho-sociology.Branding can be seen everywhere we look. Universities brand themselves with mascots. Hospitals often brand themselves with an image that represents their ideals. When traveling down almost any interstate in America and abroad, drivers can see those golden arches from miles away and know that there is a McDonald’s located at the next exit.Branding has become so successful that there are board games sold in which the main objective is to “name that brand” to score points and win. Believe it or not, schools often teach pre-readers to read through a process called environmental reading. This is when a young child identifies the name of brands and businesses through their logos without being able to actually read the letters associated with them. The teacher then goes on to teach the sounds per each letter involved.It is important to know that branding is not just company specific but can often be created for products. This is done through product lines. Ex: If a business is launching a new product line in which a portion of the proceeds will be donated to relief aid, they would want to market the importance of value the new product line represents and create a visual aid that will exemplify all of that.Once a business has established a brand it is essential to use that branding at every contact point with the customer. These contact points include all promotions, advertisements, and marketing strategies. For product brands you will want your brand on the product, on the tags, and on the bags. Ex: When you purchase a shirt from Under Armor you are buying more than just a shirt, you are buying the brand.So in the process of building a brand, there should be no quick and rash decisions. A brand is, essentially, a long term investment that needs to be carefully crafted in order to represent the very best in your business as well as to bring out the very best in your clients.

While Google bots look for a Privacy Policy on your website, you may be surprised at how many humans will read your About Me page. Whenever I check my stats I am surprised by this, although I really shouldn’t be. Humans are curious creatures and they look for trust, especially in the vast World Wide Web, where it seems that everyone is selling something.If you use WordPress, the page is already created for you with an example to get you started. Remember you are trying to make your expertise stand out above your competitors and you can’t beat a smiling photograph of yourself right at the top. If you have a family-type online business, then go ahead and add a photo of you and your family with the dog. If your site is more business oriented then a smiling picture of you in smart attire will impress.When visitors click on your About Me page, try to entertain them a little, tell them why you do what you do and add some background information that’s all that’s really necessary. Just don’t bore the pants off them. Visitors will be happy to find something that you have in common, it’s just like going to a party and introducing yourself and it may be the start of a long relationship.Blogging is in essence a slice of the whole web 2.00 social experience, it’s interactive. Look at Facebook, I doubt you would Friend a person who has an avatar instead of a photo.I change my About Me page sometimes, because I realize I have left out some important points. I failed to mention that I was born in another country, which was silly because on that particular blog I was selling products that could be purchased here in the US, and just as easily on the other side of the pond. I really don’t mind if someone comments that they like the town I lived in, it’s another way to interact, and just like in any offline sales situation, you must interact to gain trust.If your blog is about a home business you have, then tell your readers why you started it – you know someone will connect there. Whatever your site is about, your About Me page is all part of self-branding, so be reasonably concise and try to lead your reader through to another page via internal links.If you can make people laugh that’s another plus, just don’t say anything that might upset anyone.If you are handy with a camera you could also add a short video about yourself, no longer than three of four minutes, but do add a transcript of what you are saying alongside the video, as there are some folks who still don’t care to watch things. Besides, a video will keep your visitor on your About Me page longer, and that always counts well in Google’s eyes. The longer they stay, the lower the bounce rate and the better for moving you up through the ranks.Well over a quarter of the bandwidth used online is now occupied by video and the prediction is that the proportion will soon be over 80%, so it’s a nice addition to an About Me page.

A lot of people can surely agree that planning is a very important, if not the most important, part of any endeavor. Entire kingdoms of old and new have gone down due to lack of or ineffective planning. Entrepreneurs know this and that’s why drawing up an effective business plan takes at least an entire semester in business school.Online business plans are just as important and therefore should be studied and prepared thoroughly.

So why exactly should online business plans be prepared? They are going to be very useful as they will define your goals and objectives through appropriate information and analysis. Once you have a business plan, you will have an anchor you can come back to whenever you feel distracted or have strayed from your original vision. It will also be useful as a selling tool when dealing with key relationships such as with lenders, banks, and investors. It can uncover weaknesses and omissions in the planning process you undergo. It can be used to solicit advice and opinions from people, especially those in your target field of business. Input from those who have already gone some ways in the online business field will be invaluable to you, and you will have your online business plan to show those experts so they can study it and draw up conclusions and appropriate advice afterward.

How should your online business plan look like? It should be formatted in a way that all factors essential to your business purpose are systematically assessed. First, there must be a mission and vision statement, which may seem trivial but, as aforementioned, will anchor you during the whole process of maintaining your online business.

Second, you should include the people involved. Not to make your ego inflate, but you will be a key ingredient here. Consider all your prior experiences which may be applicable to your new online business. Study your resume and that of anyone else who will be involved, such as your partner(s). Be factual and completely objective as this section will be particularly focused on by anyone with whom you’ll be having relationships from potential investors to vendors.

Third, your business profile should be written. This will be the definition of your intended business and how you plan to execute it all exactly. If you envision serving a specialized market, indicate so.

Fourth is an economic assessment, which is an evaluation of the economic environment your business will be a part of. Demographics will be included here. In relation to that, the fifth portion is your cash flow assessment. Draw up a one-year cash flow which will cover your capital requirements. Write what potential problems you may encounter financially and how you plan to address them. Sixth, will be your marketing and expansion plans.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.